Brand & Content Strategy
Overview section
The Brand & Content Strategy service is the foundational package for long-term customer loyalty and brand recognition for your online business. The first stage covers brand research: target audience analysis, customer-persona development, brand archetype selection (12 Jung archetypes), competitor positioning, and differentiation strategy. From this information we build a brand book — visual identity, color palette, typography, iconography, and tone-of-voice guidelines.
The second stage builds the content strategy: a 90-day content calendar, formats for every platform (Instagram Reels, TikTok video, Pinterest pin, blog post), pillar content and topic clusters. SEO-driven blog post strategy, internal linking, and backlink building are mapped out. Email marketing automation (Klaviyo, Mailchimp) is set up with welcome flows, abandoned cart, post-purchase, and win-back campaigns.
The third stage covers content production and distribution: professional photo and video sessions, infographic design, infomercial-style video ads, podcast structure, and influencer collaborations. Monthly performance reports and strategy iteration are delivered.
What You’ll Learn (Key Topics / Features) section-2
- Brand research: target audience, customer persona, jobs-to-be-done framework.
- Brand archetype: 12 Jung archetypes, which fits your brand, real examples (Nike Hero, Apple Magician).
- Visual identity: logo design, brand book, color palette, typography, iconography.
- Tone of voice: brand voice rules, copywriting templates, tone variations for social platforms.
- 90-day content calendar: pillar topics, topic clusters, format and posting frequency per platform.
- Social content strategy: Instagram Reels, TikTok, Pinterest pin, LinkedIn article formats.
- SEO blog strategy: keyword research, internal linking, topical authority, backlink building.
- Email marketing: Klaviyo/Mailchimp automation, welcome flow, abandoned cart, post-purchase.
- Influencer partnerships: micro vs macro influencer selection, brief writing, tracking links, ROI measurement.
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