E-Commerce Fundamentals
Overview section
The E-Commerce Fundamentals program gives learners a solid and practical foundation in the world of online business. The course starts from zero — explaining what e-commerce is, the available models (B2C, B2B, C2C, C2B), and how the market is evolving globally and in Azerbaijan. Early modules cover niche-selection methodology, product–market fit validation, and demand-validation techniques.
The second part dives deep into online payment processor integrations (Stripe, PayPal, Kapital Bank, Wise), international logistics and shipping options (Aramex, FedEx, USPS), customs and tax regimes, return policies, and customer service standards. Every topic is supported by examples from a real e-commerce store.
The final part shows trust-building strategies, UX design fundamentals, conversion optimization techniques, and the practical application of A/B testing. Marketing tools (Google Analytics 4, Facebook Pixel, email automation), tracking sales metrics, and a step-by-step roadmap for launching the first e-commerce store are delivered to every student.
What You’ll Learn (Key Topics / Features) section-2
- E-commerce and digital business models: Differences between B2C, B2B, C2C, C2B, plus pros and risk profile of each.
- Niche selection and validation: Demand-checker tools, Google Trends analysis, competitor research.
- Online marketplace ecosystem: Amazon, eBay, Shopify, Etsy — which platform fits which seller.
- Payment systems: Stripe, PayPal, Kapital Bank integration, international transfers, and dispute protection.
- Logistics and shipping: 3PL fulfillment, dropshipping vs warehouse models, customs documentation.
- Customer service and UX: Building trust, return policy, FAQ page structure, and chat-bot integration.
- Conversion optimization: Heatmaps, A/B testing, abandoned cart recovery, upsell and cross-sell strategies.
- Analytics and measurement: Google Analytics 4, Facebook Pixel, Hotjar, attribution models, and KPI dashboard structure.
- Launching the first store: Pre-launch checklist, beta test, finding first customers, and post-launch optimization.
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