Digital Advertising
Overview section
The Digital Advertising service is an end-to-end ad-management package for e-commerce stores and service businesses. In the first stage we set up the tracking infrastructure: Google Tag Manager, Google Analytics 4, Facebook Pixel + Conversion API, TikTok Pixel + Events API, Hyros multi-channel attribution, and server-side tracking to overcome iOS 14.5+ losses. Every event (page view, add to cart, checkout, purchase) is measured correctly and ready for custom-audience building.
The second stage applies platform-specific strategies. On Google Ads: Search, Performance Max, Shopping, Display, and YouTube TrueView campaigns, keyword research (SEMrush, Ahrefs), negative keywords, and smart bidding (Target CPA, Target ROAS). On Meta Ads (Facebook + Instagram): audience hierarchy (cold/warm/hot), full funnel from creative brief to UGC video production.
The third stage adds TikTok Ads (Spark Ads, in-feed video, Top View), Pinterest, and native advertising platforms (Taboola, Outbrain). For every platform we set up a creative testing pipeline (3–5 variant A/B), daily budget optimization, and weekly Looker Studio dashboard reporting.
What You’ll Learn (Key Topics / Features) section-2
- Tracking infrastructure: GTM, GA4, Facebook Pixel + CAPI, TikTok Events API, Hyros, server-side tracking.
- Google Ads: Search, Performance Max, Shopping, Display, YouTube TrueView, smart bidding.
- Keyword strategy: SEMrush, Ahrefs research, negative keywords, match types (Broad, Phrase, Exact).
- Meta Ads (Facebook/Instagram): audience hierarchy, lookalike audiences, custom conversion events, dynamic ads.
- Creative production: UGC brief, script, video editing pipeline, A/B testing 3–5 variants.
- TikTok Ads: Spark Ads, In-Feed video, Top View, hashtag challenges, Creative Center insights.
- Native ads: Taboola, Outbrain, content recommendation, advertorial format.
- Attribution: last-click, first-click, linear, time-decay, position-based, data-driven attribution.
- Reporting: Looker Studio dashboard, weekly performance review, ROAS/CAC/LTV optimization.
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